In this weeks reading assignment, The book covers why a homepage is so important and why it is probably the most crucial part of a website. Some of the things he covered I found to be pretty obvious and self explanatory, such as the basic concept of being able to look at a homepage and know exactly where you are and you need to be able to easily navigate and find out what information the site has to offer and if you can't - you be able to have access to a search bar that will help you find a specific search. I think that the four questions that a user typically asks are heavily important to remember when designing a successful homepage that will attract many users and make most of them return users.
This whole book is so funny so far. It makes it seem like it is so difficult to not over think a layout design. I guess for some it is difficult to remember to keep things simple and super basic. Instantaneously Apple comes to mind when you think; simple. neat. clean. This company has mastered the art of captivating the general public with their sleek and simplistic take on products and advertising. It consistently stays so basic and people LOVE it! The book is pretty much saying that humans are ultimately lazy and short of time to really play around and figure out what the exact thought process the designer had when putting a website together. They just want it to work for them as easily and as quickly as possible. With appeal attached to it of course. More often than not - people hate ugly. They want pretty, today, yesterday and everyday to come in the future. I feel like this concept is drilled into almost every childhood or teen years during the most influential stage of human development. Ultimately i am getting to the fact that understanding your audience is extremely important and this book is breaking down step by step, the way to do this on a very broad basis.
So overall - successful chapter. I have successfully ranted and blabbed. lol No but really - good chapter. :)
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