As for usability testing, I did learn quite a bit from this chapter. I mean I knew before hand that when designing something that involves users, because it helps to get feedback on your progress from fresh eyes. But as I read through the chapter, it became more apparent to me that it is extremely important to keep a schedule of test users (not an overwhelming amount) for many solid reasons.
Once the team has the user feedback, then you have to make the decision about what to do with that feedback. Do you change everything? Of coarse not. You have to carefully decide what to take and pull from the feedback to get your message to be the most effective through your design.
:)
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