The thing that I agree with the most is have important information accessible, such as product prices. I can a recall trying to but a few of my business gifts online and I came across a few websites that did not clearly state the prices of the products displayed. I remember looking for the prices for a few seconds before deciding not to waste any more time on the website. That's so dumb. I mean seriously. Unless you have no hard time with money at all (which is hardly ever the case) you are ALWAYS going to need to list the price. I wonder how much business that site has lost due to this problem? .....
I think apologizing for not being able to make the user's experience easier is a fabulous idea. "We apologize for the inconvenience " It is nice to at least see that on a page.
Ultimately, I agree that usability tests are the best way to effectively test your wedsite design. :)
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